Mark Yost's new book, Varsity Green
, a book on the economics of college athletics, which is due out in a few weeks from Stanford University Press. From the Amazon blurb:
Money is college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.
I know Mark talks to several sports economists (plus me, who doesn't really count as one any more), so I'm sure it will be a good read for most of us. The intro about Bob Huggins' one year at Kansas State is alone worth the price.
Labels: economics, sports