Just got here, and while I was flying I read about China's decision to invoke the public morals exemption to the WTO to avoid penalties for the blocking of non-state distribution of Hollywood films.  I will say that, as I came in to Beijing from the airport I saw a lot less of the usual splashes of Western culture that you see in other developing world capitals.  The only notable exception was a humongous IKEA and a Starbucks.  Ads for western appliances in Chinese department stores, sure.  But that's just about it.