Wednesday, August 26, 2009

Lack of differentiation 

Krugman notices that nobody watches Fox Business News. Truth is, it sits on my box right next to Bloomberg, which is a longtime addiction for me. I have it on my favorites list, between Bloomberg and ESPN News (after which comes MLB Network and then back to Fox News.) You have to offer me something that gets me to switch that habit, be it from Bloomberg or CNBC. It's just not different enough: If you go too conservative you're bleeding people from Fox News, and if you play it as straight business nobody has a reason to change. And, it seems every time I turn it on they're playing Dave Bloody Ramsey again. It's not like there's a dearth of infomercials on cable...