Thursday, September 04, 2008

How many saw her? 

At the end of our broadcast last night, I said to Ed and Duane Patterson of the Hugh Hewitt Show that the most important thing this morning would be to see what was the rating for the Palin speech. Here's the answer: Palin Nabs Highest '08 Broadcast TV Convention Ratings:
Alaska Gov. Sarah Palin�s speech during Wednesday night�s Republican National Convention bested Democratic speeches from Hillary Clinton, Joe Biden and, in some cases, Barack Obama in preliminary ratings.

Speaking last night, along with former New York City Mayor Rudolph Giuliani, Gov. Palin took in a 5.4 rating/8 share on NBC, according to preliminary overnight household data from Nielsen Media Research, measuring 55 markets across the United States.

In terms of this year�s conventions, the preliminary rating for NBC�s coverage last night is higher than any other night of the convention on the broadcast networks, including Sen. Obama�s nomination acceptance speech on Aug. 28.

However, the ratings are preliminary and are subject to change.
The Economist reports that final figures for Barack Obama's convention speech was for 38 million viewers, "twice the audience that viewed John Kerry�s address to his party in 2004, but not as many that watched big football games earlier in the year." Note that preliminary numbers will have to be updated, so we don't know that she beat Obama in all markets or on all networks. But no doubt she is the topic at every water cooler and across every fence and in every coffee shop in America today.

UPDATE: Via Drudge, total viewership 37.2 million on four fewer networks than Obama's 38.4 million. Within the margin of error, to say the least.

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