Monday, May 12, 2008

Cheap signaling, primary style 

I just cannot get excited much over the idea that the GOP primaries are signaling disdain for McCain's general election campaign in the fall. With the outcome already determined, it's costless for those who want to engage in protest votes to cast ballots for Ron Paul, Mike Huckabee, Mitt Romney, or King Banaian. Well, I don't think anyone did for me, but the point's the same: Voting in a GOP primary after McCain went over the top is a consumption activity by party activists, some of whom still want to say something about the party's future and where the base is vis-a-vis McCain. It says quite little about whether these same voters will invest in the McCain campaign in the fall.