Wednesday, December 28, 2005
So while my colleagues are debating why ads are allowed on classroom building bulletin boards while ads for their favored political candidates are not, they may find that their own students are agreeing to view ads in return for lower textbook prices. Says the company's FAQ:
The idea will be too much of a cultural leap for some, and they'll opt out. Others will make decisions strictly as they have done in the past, basing them on coverage, writing style, level, ancillaries, relationship with a sales rep, and the like. However, the issue of price is now so pervasive that many instructors will be drawn to our model because of the price/value consideration alone.We shall see.
(h/t: Jim Mahar.)
Categories: higher_ed, economics