Friday, July 01, 2005
David Brent would never approve. 'Brainstorming', the buzzword used by executives to generate ideas among their staff, has been deemed politically incorrect by civil servants because it is thought to be offensive to people with brain disorders.My apologies to the irritable bowel community for using the word "shitstorm" last night.
Instead staff at the Department of Enterprise, Trade and Investment (DETI) in Belfast will use the term 'thought-showers' when they get together to think creatively. A spokeswoman said: 'The DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative.'
Sources inside the department said there was concern that the term would cause offence to people with epilepsy as well those with brain tumours or brain injuries. (David Brent link added by kb)
Sandy could not be reached for comment.
(h/t: The Cranky Professor)