Tuesday, May 17, 2005
As the National Hockey League and its players association continue to meet today, this must be depressing: TV ratings, so far, suggest as many viewers might want to watch hockey players bowl as watch them play hockey.
ESPN's Bowling Night, in which pro athletes from sports including hockey hit the lanes, is a stalwart in a replacement lineup that's now averaging 0.7% of U.S. cable TV households on ESPN and 0.4% on ESPN2.
That might not sound like much. But consider that at this point last year, ESPN/ESPN2 had aired 46 NHL playoff games - and drawn identical average ratings.
H/T: Phil Miller.