Viktor Yushchenko has branded his own website. I am sending a note to him to read Blog and consider putting one on his site. Imagine: the president of a country who blogged. One of the dangers he faces is restricted access to communications from people with specific knowledge (something I know we talked about when he ran the National Bank.) A blog, as Hugh Hewitt points out, opens those lines in a focused and unique way. And he can get that information in Ukrainian, Russian and English if he has someone translating between his sites.