Friday, December 26, 2003

Layered fundraising 

The MnSCU system office is now going to fundraise, to help bridge the gap in its own budget. The gap is $191 million, but the expected revenue from fundraising is $3-5 million.
"We are seeing this as an opportunity for colleges and universities to do things we otherwise wouldn't be able to do," said Linda Kohl, MnSCU's associate vice chancellor for public affairs. "It is unusual for systems to have major fundraising efforts. The challenge is to figure out how to do it without competing with individual schools."
It's a big problem; within a university, different parts will compete for a donor looking to give. Our department might have an alum wishing to give to the department, but the university will wish for those dollars to not be earmarked. Now it will happen above the university level.