Monday, December 31, 2007
Franchising and economic growth
I ate a few years later in a Pizza Hut in Cairo. The service was noticeably different than that in local Cairene restaurants. (I know, "you were in Cairo and you went to Pizza Hut???" I was there five weeks, and you can only eat felafels for so long. Vegetarian in the Middle East is not for the finicky.) The food came to you hot and fresh, and you would not have noticed much difference in quality.
So how much is passed along to developing countries by franchises, I wonder? How much of what we know in America about entrepreneurship is contained in a course one takes to learn how to manage a Pizza Hut, a McDonald's, a Subway? I suspect it's more than a little bit; I bet there's a research paper or more in there for those willing to dig around.